ABOUT US

Farm2Kitchen offers all good foods-grocery and lifestyle products like clothing or cosmetics-through an omni-channel retailing model. We work with small and marginal farmers and connects them to consumers in cities. Farm2Kitchen has been a built on a niche of everything within good foods. We work with a number of farmers groups and are connected to thousands of small farmers across the country through our partner organizations. All Farm2Kitchen products are purest Mother Nature has to offer, cultivated and harvested in community farming.

The good foods we offer are grown in farms which have rich soil, fresh water and clean air, and so we are committed to doing our part to protect the health of our planet. We make it our responsibility to take on important issues-such as supporting good farming practices and honest labeling-so you can be sure that the products you buy from Farm2Kitchen are as authentic as possible. We know how great food should taste and we source our foods only from places and people we know & trust. We create strong partnerships with the people who grow the delicious and nourishing food you have come to expect from us. The farmers who grow our ingredients are just as passionate about quality and sustainability as we are. Our sustainability focus has evolved over the years, but we have never lost sight of our goal: to do business differently-and for good. Welcome to the world of Good Foods!

OUR JOURNEY

Farm2Kitchen began from a personal need and has gone on to explore the subtleties in the business of good food. Over the years, we studied Indian consumers behaviour and worked on a strategy that has been a good one so far. Unless the consumers are connected to ground reality, he/she is not going to consume good food products.

Our journey for good foods dates way back to year 2008-when we were looking for good foods for personal consumption in the United States of America. Having to face the difficulty to find good food in a developed country, we just thought of the problems faced by people in our motherland. This lead us to deep study of the agricultural systems, the market and the buying behaviour of people in our home country.

We started our experiment of delivering fresh vegetables and fruits to some localities in Gurgaon in February 2011. The way it was appreciated made us to look beyond one city an we expanded our operations in multiple cities across India in January 2012. We joined hands with one of the leading growers of organic foods in India to serve major cities and towns across the country. The move was challenging and rapid expansion was not possible as the grocery delivery is not a cake walk in a diverse country like India. We had our ups and downs during this journey.

To serve people better in small towns and localities, we started Farm2Kitchen Stores-a retail chain wherein people can buy all good foods. We launched these stores in 3 states (Maharashtra, Gujarat and Haryana). We worked with a large number of farmers across Maharashtra and some of them were not growing organic foods but growing foods with uttermost care-which we call good foods. We started helping them by exporting there farm produce (majorly Red Onions, Pomegranates, Banana) to Gulf countries and Southeast Asian countries. Today we are a growing agricultural business which is helping farmers get the right price for their produce and also helping the consumers in getting the right kind of foods.

Over the past few years, Farm2Kitchen has developed a network of more than 100,000 small farmers across India. We provided these farmers training, mentoring and direct access to the market, thus providing them better value for their produce and improving their bottom line. We operate Organic Food stores as well as distribute food to processed food makers. Farm2Kitchen CEO Seema Dholi believes that the food value chain needs to transform from a production-driven system, to a demand-based one. In order to do so, the producers have to be connected directly to the consumers. This is a win-win for both, the producer and the consumer, because the consumer is also curious about where the food on his plate is coming from, whether it was responsibly grown, how it gets transported before reaching the point of sale, and the shelf life to ensure its safe for consumption. The only way to achieve these objectives is to build a hub that brings together all the players in the food value chain.